Web copy needs to convince visitors to take action. Whether that’s to contact you, buy your product, sign up to your newsletter, or simply to stay on your site and learn more about your business. Which means the success (or failure) of each and every page is largely relying on your copy.
Finding the right words for your website can be tricky. There’s a delicate balance between writing for search engine visibility and writing content that engages real people. The headings, body copy, calls-to-action, keywords, meta data and even your site structure should all work together to create a seamless user experience and sell your story.
We find the right mix of strategy, words and SEO to achieve your website goals.